It began in 1995, in a year that also gave the family a daughter.

Ritu Gupta had just graduated from NIFT Delhi, from a batch that would go on to shape Indian fashion for the next thirty years. While her classmates chased the runways, she chose the slower, quieter craft: Indian wear, made by hand, made to last. She set up a workshop, found her karigars, and called it Patraani.

When Ritu married and relocated, her sister Neena picked up the needle. For the better part of three decades she has held the label steady — through changing fashions and faithful customers — with the same stubborn devotion to detail: embroidery so fine you have to lean in to see it, fabrics chosen like heirlooms, and prices that never forgot the women who wore them.

And then there was the daughter. Stuti was born the same year Patraani was, and she grew up on its floor — among bolts of fabric, trays of sequins, and the low hum of karigars at work. Fashion was never a career she chose; it was the house she grew up in. After graduating in Fashion Design she came home to her mother's table, and later built her own sub-label under the same roof.

Today the three names are stitched into one. Ritu. Neena. Stuti.